So What had happen’d was…
The selected works of (An)drew Jasperse
Design
Direction
Strategy
(An)drew Jasperse is a Seattle based creative director and designer exploring ways to alter reality, question perceptions and defy gravity. General Malais…
2025 Portfolio
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2025 Portfolio //
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Visual Creative Direction, Design, Installation
Store Design Director: James Austin
Project Management: Katelin Sisson
The Problem:
Open a neighborhood store with a completely new concept, with no time and on budget, and make it profitable.
The Approach:
remind our consumer of who we are, where we come from, and what we stand for.
We are bold innovators that make adventure possible. We live at 8000 meters, in the death zone, And we’ve been doing it since the 70’s. The North Face started as a response to a cultural awakening. But it was the New york streets in the 90’s that made it a cultural icon.
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2024 Seasonal Creative Direction & Design
The Problem:
Pro Wrestling is largely relegated to the fringes of society. It’s a subculture that has always been a bit of a dirty secret. Something most beyond teenage years are embarrassed to claim.
The defy community is unique, but the brand creatively is more aligned with WWE and AEW, which carry a certain amount of the old negative baggage, of antiquated male and female archetypes.
The Approach:
Embrace the sub-culture. Leverage that space. Oddity quirkiness and uniqueness are entering their moment. Weird is cool. And they want to belong to something unique, something that speaks to them personally and emotionally, and they also want to feel the sense of communal solidarity. These groups are tight and strong and will FIGHT TO protect the group.
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3D display design, Graphic Design, Wayfinding, Concept Development
Creative Director: Remco Vloon / Andy Thaemert
The Task:
Define, develop and create a competely original store concept and roll it out to two new stores, on opposite sides of the world at the same time
The Approach:
Relentless iteration, and constant revision. It’s what every athlete goes through to become better. It’s the cornerstone of every innovation. That spirit, and essence is what Nike’s House of Innovation is all about. There’s some poetic symmetry in that the same approach an athlete takes, the same as the process of innovation is the same approach used to breathe life into the House of Innovation
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Concept Development, Design
++ Creative Director: Remco Vloon / Andy Thaemert
The Task:
Develop and design a new concept which would represent the largest category of Nike doors.
The Approach:
Nike Harajuku served as the first iteration of what is the currently the “Rise” concept of Nike stores. The visual center was focused on sport lines as reference to the playgrounds and fields of sport, and the athlete in motion - championing the human form over the human themself.
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Direction, Design
Creative Direction: Monkey Watson / Derek Arzoo
The Task:
Open a neighborhood store with a completely new concept, with no time and on budget, and make it profitable.
The Approach:
remind our consumer of who we are, where we come from, and what we stand for.
We are bold innovators that make adventure possible. We live at 8000 meters, in the death zone, And we’ve been doing it since the 70’s. The North Face started as a response to a cultural awakening. But it was the New york streets in the 90’s that made it a cultural icon.
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Direction, Design
The Task:
Umpqua bank wanted to have a pop-up experience that could deploy at various events, exhibitions, and social engagements. It needed to pack into one shipping crate and be assembled by two Umpqua employees.
The Approach:
Umpqua is well known for not being your average bank and so we wanted to shift the conversation of money into a different space. The booth is rotated so people can progress through it rather than funneled into it like typical booth design. We wanted to employ a visual language that was a little bit cafe/bar, and a little bit domestic. We also incorporated a panel that could be swapped out to provoke dialogue by asking users to engage with some fun prompts.
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Design, Photo Direction
The Task:
Seasonal marketing campaigns for 2014
The Approach:
This whole year kicked off with a bang. We got to shoot “Mo” at the NSRL, where all the research, data, analytics, sweat and absolute genius that informs product design happens. The Pegasus 31 release was what really kicked off this year. My role was largely to create a technical visual language that reflected the technology that went into the Pegasus. It was so well received that we decided to use and develop the language for the rest of the releases that year.
